Functions and Importance of Business Communication - I

It is not a surprising fact to know that Managers spend as much as 80% of their time communicating, such as press interviews, reading reports, listening to employees' grievances, preparing proposals, etc. It will not be wrong to say that the growth and success of any organization can be gauged by the quantity and quality of information that flows through it's personnel.
To illuminate further, functions and importance of communication can be discussed from the following angles:

1. General Functions and Importance of Communication
2. Functions and Importance of Communication to Individuals
3. Functions and Importance of Communication to Business

 General Functions and Importance of Communication

• Conductive Environment: It is through communication that different persons exchange thoughts and feelings, and transmit understanding. When two/ more persons understand one another totally, conductive environment of understanding is created in which disputes and differences among individuals or groups are amicably settled.
• Technological Process: Communication is essential to publicize and pass on the fruits of scientific discoveries and inventions. Technological progress would have been slow, had been there underdeveloped means of communication. If we compare the technological progress and communication infrastructure of different countries, we find highly positive correlation between them. 
• Economic Advancement: To attain economic development, communication plays dominant role especially when the industrial economy is evolving and ushering into digital economy in which information, services, products and money are transferred and transacted electronically. In the present era of e-commerce, no country can survive and thrive unless it imbibes the e-ways.
• Global Village: With the sweeping waves of liberalisation and globalisation, the world has been reduced to a global village. Modern technology has played and will continue to play significant role in breaking all geographical barriers among different countries and continents and has integrated various communities and cultures under unified network.