Effective Business Communication..!!

Business Communication becomes effective only when the language used is effective, the message conveyed is clear and the predetermined purpose is achieved. Hence, effective business communication can be defined as ~ the use of effective language to convey a clear business message to achieve a predetermined objective.


Characteristics of Business Communication: 

1. Communication is unavoidable: Communication always exists. Not to talk of facial expressions, positive gestures and other behavioral ways, even silence also conveys a lot about the person's attitude.
2. Communication is continuous process:  Communication is not an art or event at an instance of time rather it is a continuous process, incorporating various events and activities that are inter-related and interdependent.
3. Communication is 'a two-way traffic': 'Simply talking/ writing without regard to the recipient's response is conductive to misunderstanding.' Communication is not complete unless the receiver understands the message. To ensure that the receiver has understood the message, there should be some sort of feed back. Thus, the communication is two way and not the one-way traffic.
4. The Role of Perception: Human perceptions, the process of interpreting and giving meaning to the objects or signs, through five senses (seeing, hearing, touching, tasting & feeling) plays a dominant role in the communication process. Our sensory receptors are limited and detect only a small part of phenomenon, we notice. Consequently, our communication is selective.
5.  Communication is transactive: Since the communication process involves multiple casualty interaction and transaction, it is transactive. It has been observed that in a gathering of five or six persons, when one person leaves, the conversation changes entirely. People change radically when they move from one communication situation to another; sometimes becoming talkative sometimes silent.
6. Communication is multidimensional and has multipurposes: It's sources, channels, audiences and effects of these messages are multi-dimensional. The participants, act as sources as well as receivers to the extent they have purposes which they wish to accomplish.   
7. Communication is a short-lived process: The process of communication is complete as soon as the message is received and understood by the receiver in the right perspective. Hence, it is a short-lived process. 

Effective Business Communication includes the following features:

• Two way communication.
• Transfer of message with transmission of understanding
• Takings are of informational and essential contents of the message
• Creation of desired impact on the other person

  To make the business communication effective, one should ensure that the contents of messages are

• Clear and do not cause the reader to guess
• Complete in all respects so that the reader's queries are answered
• Correct and free from errors of spelling, grammar, word order
• Concise that reader's time is not wasted in reading the message again and again

"Show me a strong leader and I'll show you an effective communicator. In complex organization, the art of communication is of paramount importance for the individual in the organization and the organization's success" ~ Ran T. Anderson